Custom Analytics Platform for Mobile & Web Apps
Event tracking, data analytics, monetization insights
moblers product, web & mobile development team
Chegg, a leading U.S.‑based eLearning company, partnered with moblers to design and develop their own in‑house analytics and monetization platform, eliminating dependency on expensive third‑party tools.
Previously, Chegg relied on a variety of external analytics and monetization services to track and analyze user behavior across their mobile apps and web platforms. This fragmented approach was costly and lacked full control. Chegg’s goal was to centralize their analytics in one scalable, customized system — and moblers delivered.
We worked closely with Chegg’s product and engineering teams to craft a detailed specification and implementation plan for a fully integrated analytics solution. The system captures, tracks, and analyzes user events and interactions across all Chegg’s apps and web services, providing actionable insights and improving their monetization strategies.
This project reflects moblers’ ability to help global brands gain full ownership over their data, reduce costs, and optimize their platforms for performance and profitability.
moblers tackled several critical challenges to ensure a seamless and robust analytics experience:
Comprehensive Event Mapping: Defined and implemented detailed event tracking across diverse mobile and web environments.
Centralized Data Control: Replaced multiple external services with one in‑house solution for cost efficiency and full data ownership.
Actionable Monetization Insights: Built analytics dashboards and reporting that support smarter business decisions and revenue optimization.
moblers delivered a tailored analytics platform that empowers Chegg to understand and improve user engagement while saving on operational costs.
Key Features of the Chegg Analytics Platform:
This project highlights moblers’ expertise in custom analytics development, monetization strategy, and enterprise‑grade digital transformation, helping education technology leaders like Chegg deliver better experiences and make smarter business decisions.
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