moblers’ Chief Product Officer Leead Durban was recently interviewed on Clinica 2.0, a niche professional show dedicated to innovation in medicine and health and sponsored by Assuta Medical Center.
On the show, Durban spoke about one of moblers’ most cutting-edge clients, Firmtech, a startup that’s not shy about taking a firm stance on men’s health.
The number of nocturnal erections a man has during REM sleep is predictive of vascular health. Firmtech, founded in, produces smart penoscrotal rings designed to help men assess their sexual health and enhance sexual experiences.
This is a huge advancement from the traditional method used to track men’s nocturnal erections, which was designed in the 1960s and involves uncomfortable strings and sleeping in a medical setting.
According to Firmtech founder, Dr. Elliot Justin, Firmtech products enable men to take charge of their health and enhance their sexual experiences — all from the comfort of their own homes.
But what is the technology behind this bright idea that empowers men to take control of their health? What makes this penoscrotal ring “smart?” and how does it work?
Read on.
The moblers-Firmtech Journey
Four years ago, Firmtech leaders approached moblers after already trying to work with two other software development companies. Unsatisfied with the previous companies’ work, Firmtech came to moblers with a pressing challenge:
They had a hardware device (the ring), but no software to back it up. No analytics, back-end — nothing. And to top it off, the device was scheduled to launch in a month.
To make a long story short, moblers delivered! In one month, we created a HIFA-compliant iOS app, complete with backend administration to collect data.
Since then, we’ve worked hand-in-hand with Firmtech to grow and improve their app. We’ve listened to user feedback, added new features such as insights for users, provided support, testing, improved analysis, and more.
From a basic beginning, today the app has tens of thousands of recordings and thousands of users. From one product, the company now offers three types of penoscrotal rings, each with its own unique function and features.
The Dream Team: moblers and Firmtech
Firmtech doesn’t have a software development of its own, because frankly, it doesn’t need one. moblers has a dedicated, experienced team of developers working completely for them. When issues arise, these developers work around the clock to ensure they are solved in record time.
moblers and Firmtech have developed such a strong relationship, we even promote the brand in interviews — not because we’re employees, but because we are passionate about the app and what it offers.
While Firmtech gets a fully dedicated team of developers, they don’t pay through the roof. They pay a competitive rate and receive an entire world of expert software and app development.
The Next Dream Team
Is your startup looking for a team of talented, dedicated software developers to launch your cutting-edge product? Don’t waste time going to other software companies who promise the world and don’t deliver. Start with moblers — and create a partnership that will take you through your entire product development journey.